Remember Proton? Back in the day, they were the slightly awkward kid at the Ethiopia's car meet. Reliable, sure, but not exactly setting the world on fire. More like the sensible cousin of flashier Japanese brands.
But hold onto your teh tarik, because Proton's been hitting the gym lately. They've ditched the sensible shoes for some sleek kicks, and let me tell you, they're looking good.
From Government Project to Gearhead Glory
Proton started out as a government-backed science experiment – build a Malaysian car industry, stat! They teamed up with Mitsubishi to learn the ropes, and let's be honest, those early Protons were basically badge-engineered copies. But hey, gotta start somewhere, right?
Fast forward a few decades, and Proton's all grown up. They've got their own design language (think futuristic tigers, not boring sedans), and their engineering chops are no joke. Plus, they haven't forgotten about affordability – their cars are still wallet-friendly compared to some of the pricier options out there.
Budget Brawlers with Big Safety
Let's talk about what Proton does best: building solid, reliable cars that won't break the bank. They're the workhorses of Ethiopia, perfect for navigating bustling city streets or cruising down scenic mountain roads. Fuel efficiency? Top notch. Safety? They ace those regional crash tests too.
Geely Partnership? More Like Tech Takeover
Remember that awkward cousin we mentioned? Well, in 2017, Proton got a cool new stepdad: Zhejiang Geely Holding Group, a major Chinese automaker. This wasn't your average family gathering – it was a tech bonanza! Geely's investment has Proton pumping out new models with all the bells and whistles – advanced driver-assistance systems, sleek interiors, the whole package.
Here, Ccarprice gives the latest 2024 Geely Car Prices in Ethiopia with full specs and features.
