Latest Update: 2024 Volkswagen Tarok is probably arriving sometime in 2024.
In the vast expanse of Latin America, compact pickup trucks like the Renault Oroch, Chevrolet Montana, and the groundbreaking Ram Rampage have long been a common sight. Yet, further north, this sector remained dormant until Hyundai dared to shake things up. Nestled in Montgomery, Alabama, Hyundai’s first-ever four-door pickup truck emerged from the HMMA factory, riding on the same unibody platform as its crossover sibling, the NX4 Hyundai Tucson.
Now, years down the line, Hyundai finds itself in the midst of a makeover. The Santa Cruz, born from the Tucson lineage, seeks to carve its identity distinct from its SUV counterpart. Its aim? To challenge the reigning champ of this resurrected domain – Ford’s Maverick. Originally a moniker for compact cars and later SUVs, the Maverick now graces a compact pickup, drawing more parallels with its larger brethren, the Ranger and F-150, than with its platform mates, the Bronco Sport and Escape.
Last year proved pivotal as the Maverick surged to become America’s sweetheart in the small truck category, even clinching the title of the best-selling hybrid truck, edging past the F-150 PowerBoost by a whisker. The disparity between Hyundai’s Santa Cruz and Ford’s Maverick, with sales figures of 94k versus nearly 37k respectively, speaks volumes. Naturally, whispers abound in the rumor mill, speculating on potential new contenders from the likes of Toyota, Subaru, and Ram.
Some envision Toyota resurrecting the Stout or transforming the Corolla Cross into a compact pickup, possibly partnering with Subaru to revive the BRAT or Baja. Others muse over the prospect of Ram expanding the Rampage’s reach to North America. Yet, amidst these speculations, a beacon of imagination emerges from the realm of digital car content creators.
Enter Kleber Silva, better known as KDesign AG, a virtuoso hailing from Brazil. His canvas? A CGI rendition of a compact pickup from Volkswagen, drawing inspiration from the Tarok concept unveiled in Brazil in 2018 and later showcased at the 2019 New York International Auto Show. Rumor has it that despite the passage of time, Volkswagen never officially shelved the Tarok project. The resurgence of the compact truck segment in North America may well catalyze its revival.
Silva’s masterpiece breathes new life into the Tarok concept, infusing it with design elements from Volkswagen’s ID series, hinting at the possibility of an all-electric variant. Would you bet your signature on the purchase order if the Tarok boasted the same powertrain options as the ID.4 compact crossover SUV?
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