Latest Update: 2024 Toyota Bozhi 4X Electric SUV announced in December 2023, starting at a price of $25,000.
In a strategic alliance with GAC-Toyota, Toyota has unveiled the eagerly awaited Bozhi 4X electric SUV in China, heralding the introduction of the Bozhi sub-brand. Priced competitively at $25,000 (RMB 179,800), this revamped iteration of the popular bZ4X model sets its sights on navigating the demanding terrain of the Chinese electric vehicle landscape.
Dimensionally, the Bozhi 4X aligns closely with Toyota’s bZ4X, measuring 184.6 inches in length, 73.2 inches in width, and standing at 65 inches tall. It shares the same e-TNGA platform, presenting an aesthetic fusion of assertiveness and environmental consciousness with its distinct hammer shark-style front facade adorned with multi-eye LED lights.
Beneath the surface, the 4X houses a familiar 66.7 kWh ternary lithium-ion battery, akin to the bZ4X, delivering an impressive 382 miles range by CLTC standards. Introducing a touch of connectivity sophistication, it features a 12.3-inch navigation system (dependent on trim) and compatibility with prominent platforms such as Apple CarPlay, Baidu CarLife+, and HUAWEI HiCar, catering to diverse user preferences.
From wireless charging to a versatile and storage-rich interior, Toyota seems to be meticulously ticking off the essentials for an electric vehicle. Yet, the pivotal question lingers: does it measure up?
Toyota, in collaboration with Subaru, introduces the "X-MODE," a four-wheel drive off-road capability for EVs. This innovation claims to enhance traction in challenging weather conditions with its intelligent creep mode, reflecting a commitment to safety through features like intelligent lane tracking, predictive driving mode, and an array of safety technologies.
Let’s delve into the pricing dynamics. Commencing at RMB 179,800, the base model, the 615 Air, offers an 8-inch display screen, Toyota’s smart cockpit, driving assist features, and connectivity. For an extra RMB 20,000 ($2,800), the 615 Pro adds premium leather seats, a heated steering wheel, heated front seats, a panoramic monitoring system, and more.
For enthusiasts seeking the pinnacle of features, the "four-wheel drive 560Max" presents advanced capabilities like grip-controlled crawling mode, X-Mode four-wheel drive, smartphone wireless charging, and intelligent park assist. However, these luxuries come at a price tag of RMB 238,800 ($33,500).
The backdrop of Toyota’s struggles in the Chinese EV market is no secret. Facing fierce competition from rivals like BYD and Tesla, who are aggressively slashing prices, the Japanese giant has encountered hurdles, exemplified by the recalls of the bz3 electric sedan. Despite prior price adjustments on the bZ4X, Toyota finds itself grappling to keep pace.
Recent data from the China Association of Automobile Manufacturers reveals an 8% year-on-year decline in Toyota’s sales in China, in stark contrast to BYD’s remarkable 60% surge. The pressure to thrive in a market where budget-friendly EVs like the BYD Dolphin start at $17,500 is palpable. Can the "upgraded" Bozhi 4X prove to be the much-needed salvation for Toyota amid these turbulent waters of the EV industry? Only time will unveil the answer.
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