Electric compact SUV is critical to meeting government legislation for 22% of sales to be fully electric in 2024. GAC (Guangzhou Automobile Group) and Honda’s joint venture have premiered its first car, the GAC Honda e: NP1 in China. It’s based on the e: N Architecture F, built for front-wheel-drive EVs with two power options - 134kW (180hp) and 150kW (201hp). The e: NP1 comes in two range options - either 420km or up to 510km of CLTC range.The success of the new Honda e: Ny1 electric SUV being launched next year will be critical to the firm hitting the government’s upcoming zero-emissions targets. The e: Ny1 – named as such during a global presentation by the manufacturer but expected to take a different name when it goes into production – is the company’s first mainstream electric car, following on the niche, European-only Honda E. It is similar in size to the Honda HR-V but sits on a bespoke electric platform.
Talking about its launch in 2023, Honda’s Head of Cars in the UK, Rebecca Adamson, said: "It is our first mainstream EV offering. The Honda E has been a great showpiece, but this car will take our BEV ambitions to a new level. It will offer more range and a more usable set-up, and we must hit our targets."Honda’s Managing Director in the UK, Jean-Marc Streng, added that Honda’s focus on profitability over sales volume in recent years would also help it make the transition to electric sales. In 2007 the firm sold more than 100,000 cars in the UK, but this year it expects to sell around 30,000 – while recording record profits.
"The government targets are based on percentages, so our focus on profit over volume means again that we will not have to force any EV sales to hit our required levels," he said. "In that regard, we see our size as an advantage – we can maintain our focus on profitable retail sales rather than having to force through other channels."
Adamson also dismissed concerns that the high average age of a Honda buyer – currently 64 – could be a concern as it begins to offer more fully electric cars.
“We’ve seen no signs at all that our loyal customer base is averse to new technology," she said. "When the Honda Jazz went from being sold as a manual – which 50% of customers optioned – to only automatic the same queries were raised. It is now our best-selling car, and loyalty is strong.
"Instead, I’d suggest that our reputation for reliability, innovation, integrity, and trust will stand us in good stead. Our customers know our history of delivering on our promises, and I think it will make them more willing to embrace new technology." Honda’s retail share of the hybrid-focused alternative fuel vehicles market in the UK – has grown at the second-fastest rate of any manufacturer this year, according to its own data, with only Toyota out-stripping it. With the launch of the new Honda Civic this year, all its core models will be electrified.
Honda has pledged to put 30 new EVs on sale by 2030 globally, as well as announced it will launch at least one new EV in partnership with Sony in 2025, and co-developed EVs with GM for the US market. The fully electric 2024 Honda Prologue SUV heralds a new era of electrified Honda vehicles. With versatility and driving range on par with our existing rugged lineup of SUVs, the adventure-ready Prologue navigates both daily commutes and weekend getaways with ease. The extensive expertise Honda has with hybrid vehicles has attracted customers for years, but it has been slow to enter the fully electric vehicle market. Honda will introduce an all-electric subcompact SUV in Europe next year as part of its electrified vehicle range expansion. The car dubbed the Honda e: Ny1 Prototype will form the core of Honda’s future offerings in Europe.
In the pictures of the e: Ny1 Prototype, it’s easy to tell that we’re looking at Honda’s battery-electric version of the HR-V. The battery-electric HR-V will be available in China this spring on Honda’s two joint ventures, the e: NS1 (Dongfeng Honda) and e: NP1 (GAC Honda). This electric crossover has a 68.8-kWh battery pack that powers a 150 kW (201 hp) front-mounted electric motor. According to testing by China’s CLTC, the Honda e:NS1/e: NP1 can cover up to 510 kilometers on a full battery charge and has a top speed of 150 km/h. The European-spec model is still to be revealed if the same drivetrain will be used. Additionally, Honda is expected to announce the production location of the e: Ny1, with China appearing to be the most likely choice. The bulk of the new electric products appears to be focused on the US and Chinese markets. It’ll introduce 10 new EVs in China by 2027, while also introducing in the US in 2024 the previously announced Honda Prologue and unnamed Acura medium-to-large SUVs developed jointly with General Motors.
Honda has committed itself to an electrified future and is targeting annual EV production volumes of more than 2 million units while introducing new solid-state battery technology. The firm plans to end internal combustion engine sales by 2040 while aiming to achieve carbon neutrality 10 years later. It has committed a whopping eight trillion yen (£49bn) to fund research and development of hydrogen and swappable battery powertrains, while a further five trillion yen (£31bn) will be used purely for the development of electric technology and software. Honda has announced it would launch the e: Ny1 small electric SUV in Europe next year, while also declaring plans to build an electric vertical take-off and landing (eVTOL) craft and a multi-fingered robot.
In North America, Honda will launch the Prologue and Acura SUV in 2024, in partnership with General Motors. Three years later the car maker will usher in a range of "affordable" electric cars, with plans to open a new factory in North America. Ten EVs will land in China by 2027, while Japan will get a small commercial electric car followed by a new electric SUV.
The car firm will also launch two all-electric flagship sports cars, which it says will "embody Honda’s universal sports mindset and distinctive characteristics". At present, the carmaker uses lithium-ion batteries for its electric models, but is aiming to venture into solid-state battery production after pledging 43 billion yen (£263m) into the development of a new production line, with spring 2024 the target for it becoming fully operational.
Once its battery production facility is opened, Honda plans to build electric cars with solid-state batteries in the second half of this decade. From 2026, the marque will look to introduce a new Honda ‘e: Architecture’ EV platform which will combine hardware and software technologies. With its new e: Architecture platform, Honda says it is "striving to offer greater value" by bringing enhanced connectivity to its future EV models. Honda said: “We will work on the establishment of the cross-domain connected platform, which will create new value for customers”.
The firm says by focusing on enhancing the connectivity of its vehicles, it will allow the carmaker to ’"transform the portfolio of the Honda business".
Honda recently announced it would partner with Sony to build new electric cars with the first model expected to launch by 2025, while the firm will also work with General Motors to produce moreHonda’s design studios in the U.S. (in Los Angeles) and Japan have worked on the electric SUV. Image Source: Honda
Honda says its American and Japanese design studios created the Prologue in a collaborative effort. The Prologue is the brand’s first model designed mainly through VR technology. The development of the new Honda electric car is also based in Japan.
On May 18, 2022, the company released the first sketch of the vehicle that should feel comfortable at any Honda dealership. The Honda Prologue features a crossover-SUV design that looks almost like a regular gas-powered model, without unusual proportions observed in bespoke electric vehicles such as the Tesla Model Y and the VW ID.4. However, it will be more aerodynamic with smooth surfaces, a visibly raked windshield, low and sloping roofline, slim mirrors, and a closed upper grille. Honda is going for a slightly technical look to reflect the futuristic nature of the powertrain, as visible in the narrow headlights and the cubical front fog lights, a departure from the CR-V and Pilot. An upright face, a strong shoulder line, and chunky alloy wheels exude power and strength, projecting the EV’s masculinity. The charging port is on the front-left fender, similar to the upcoming Chevy Blazer Electric. Mainstream automakers are using flush door handles for aerodynamic and styling benefits, but Honda will employ the convenient traditional handles on the Prologue. Honda said: “We will work on the establishment of the cross-domain connected platform, which will create new value for customers”.
The firm says by focusing on enhancing the connectivity of its vehicles, it will allow the carmaker to ’"transform the portfolio of the Honda business".
Honda recently announced it would partner with Sony to build new electric cars with the first model expected to launch by 2025, while the firm will also work with General Motors to produce more affordable EVs from 2027. Try Honda Prologue, the GM-based electric SUV, coming in 2024?
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To catch up on its electrification lag, Honda has teamed up with GM. The first model resulting from this association will arrive in 2024, based on the Ultium platform of the Cadillac Lyriq.The urgency for Honda in this context? The North American market. In China, its partners, in particular GAC, are already supporting it while waiting for better. In Europe, the brand’s volumes have declined so much that our continent is no longer on the priority list. This explains why to deal with the most urgent, he turned to GM, which is already his partner in the field of fuel cells.
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