Certainly, the count falls far short of the global automobile giant, and even when combining the Old Continent and the US, we fall shy of surpassing China’s remarkable performance last year. The China Association of Automobile Manufacturers (CAAM) reports a staggering 12% increase in deliveries, exceeding 30 million units. In the midst of this prevailing confidence, it comes as no surprise that most automakers, particularly luxury brands, are flourishing.
Consider, for instance, Rolls-Royce, achieving a milestone that would undoubtedly elicit pride from its founders, Charles Rolls and Henry Royce. The BMW-owned brand set a new record by selling over 6,000 of the world’s most expensive vehicles last year. Similarly, Lamborghini, part of the expansive VW Group, accomplished a historic feat by delivering over 10,000 units for the first time ever. Notably, the all-new Revuelto flagship V12 hybrid supercar is already sold out until 2026!
Positive feedback echoed across the board as the year concluded, even for struggling brands like GM’s Cadillac. Specifically, the premium automaker experienced a 9.3% increase compared to 2022, with deliveries exceeding 147,000 units. The momentum is poised for further capture and expansion with the introduction of the latest EVs, including the Lyriq and Celestiq, alongside three new battery-powered models: the flagship Escalade IQ, base Optiq, and three-row Vistiq.
While each model caters to different facets of the EV lifestyle, the emphasis is evidently on crossovers and SUVs rather than traditional passenger cars. Some may argue that the Celestiq, as the brand’s peculiar sedan figure, might not be sufficient. There’s a belief that Cadillac needs a flagship supercar to ensure comprehensive coverage within the upscale market.
Venturing into the imaginative realm of digital car content creators, enter the virtual artist behind the AscarissDesign alias on social media. This artist envisions an American and EV dream – a Caddy supercar. Having previously conceptualized a fully electric Corvette, the artist now presents an unofficial vision of a Caddy IQ supercar, offering a glimpse into how America might envision a Lamborghini if such wedge-shaped models were produced across the Atlantic. What’s your take on this intriguing creation?
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